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The pedagogy of the skin


The pedagogy of the skin



Understanding your skin is already taking care of it.
At Chouke, we believe that information is as important as formulation. Why does a spot always appear before your period? Why does the skin feel tight during menstruation? Why does it glow during ovulation?

We simplify the link between hormones and skin so that every woman can anticipate, adapt her routine, and stop feeling guilty. Fewer injunctions, more understanding. Because a cyclical skin is not a problem to fix, but a rhythm to know.
 

Les 4 produits sur le lavabo

Why differentiate the phases of the cycle?

Why differentiate the phases of the cycle?

La fondatrice utilisant les produits Chouke
The skin does not have the same needs throughout the month.

Variations in oestrogen and progesterone directly influence hydration, sebum production, sensitivity, and inflammation.

  • During menstruation, the skin can be drier and more reactive.
  • In the follicular phase, it regains elasticity and radiance.
  • At ovulation, it is often brighter and more stable.
  • In the luteal phase, increased sebum can promote imperfections.

Your skin fluctuates, your routine should follow. At Chouke, each serum targets the specific needs of your current phase. No more products: just the right one, at the right time.

Emotions throughout the cycle


The menstrual cycle does not only influence the skin.

Hormonal fluctuations also impact energy, confidence, sensitivity, and mood.

These variations are biological. They are neither exaggerated nor 'in the head'.

At Chouke, we take them into account: the sensory aspects of the formulas, the textures and the fragrances are designed to also accompany the emotional state of each phase.

Emotions throughout the cycle


The menstrual cycle does not only influence the skin.

Hormonal fluctuations also impact energy, confidence, sensitivity, and mood.

These variations are biological. They are neither exaggerated nor 'in the head'.

At Chouke, we take them into account: the sensory aspects of the formulas, the textures and the fragrances are designed to also accompany the emotional state of each phase.

Le produit "J'ovule"

During menstruation, one may feel a need for calm and retreat.

During menstruation, one may feel a need for calm and retreat.

Le produit "Trop fraiche"

In the follicular phase, energy returns, with more clarity and momentum.

In the follicular phase, energy returns, with more clarity and momentum.

Around ovulation, confidence and openness to others are often more pronounced.

Le produit "Drama Queen"

In the luteal phase, sensitivity increases, as does irritability or the need to slow down.

Les 4 produits sur le lavabo

Chouke in one image

created by Clémence Garnier

Illustration faite par Clémence Garnier

Chouke in one image

created by Clémence Garnier

Illustration faite par Clémence Garnier

At each phase of your cycle, its balance.

We have developed 4 targeted serums to support the natural variations of your skin throughout the month. Menstruation, follicular phase, ovulation or luteal phase: give your skin exactly what it needs, when it needs it.

Discover our products