Brand story
Brand story
the skin changes throughout the menstrual cycle... but skincare routines remain the same.
After studying biomedical sciences and cosmetic sciences, I began to take a closer interest in the link between hormones and skin. But it was especially when I stopped taking the contraceptive pill and my acne returned that the subject became very concrete for me. Many women around me were experiencing the same thing.
Diving into the scientific literature, we find that hormones directly influence the skin — sebum, hydration, inflammation, sensitivity. Yet, most products are designed as if the skin remains the same throughout the month.
Our experts
Our experts
The formulas are developed and produced in Belgium with Les Ateliers du Saupont, a laboratory specialised in cosmetics and a Social Enterprise (ETA). This partnership combines scientific rigor and social impact, supporting inclusive employment while ensuring compliance with European cosmetic regulations.
The brand is supported by Start.LAB Brussels and GEL Dansaert, who assist in its strategic and entrepreneurial development.
Dermatologists also contribute to anchoring Chouke in a rigorous scientific approach, linked to the hormonal realities of the skin.
An expert, local and secure formulation
An expert, local and secure formulation
Together, we develop formulas that comply with European cosmetic regulations, tested, secure and produced locally.
Each product is subject to a Product Information File (PIF), stability and safety tests, in order to guarantee quality, traceability and transparency.
Dermatologists also provide scientific advice to ensure consistency between the formulas and the hormonal realities of the skin.
The creation of Chouke serums is based on a close collaboration with Les Ateliers du Saupont, a Belgian laboratory specialised in dermo-cosmetics and a Supported Employment Company (ETA).
Together, we develop formulas that comply with European cosmetic regulations, tested, secure and produced locally.
Each product is subject to a Product Information File (PIF), stability and safety tests, in order to guarantee quality, traceability and transparency.
Dermatologists also provide scientific advice to ensure consistency between the formulas and the hormonal realities of the skin.
Together, we develop formulas that comply with European cosmetic regulations, tested, secure and produced locally.
Each product is subject to a Product Information File (PIF), stability and safety tests, in order to guarantee quality, traceability and transparency.
Dermatologists also provide scientific advice to ensure consistency between the formulas and the hormonal realities of the skin.
Sustainable, traceable and local choices
Sustainable, traceable and local choices
We select our suppliers with the same rigor as our formulas.
For primary packaging, we work withDerco, a Belgian supplier specialised in glass bottles, to ensure quality, durability and recyclability.
The labels are produced byReynders, a Belgian company recognised for its expertise in printing and compliance with regulatory standards.
When possible, we prioritise Belgian and European partners to limit thecarbon footprint, ensure traceability and support a local ecosystem.
Every choice, from the bottle to the label, is considered. Because consistency does not stop at the formula.
We select our suppliers with the same rigor as our formulas.
For primary packaging, we work with Derco, a Belgian supplier specialised in glass bottles, to ensure quality, durability and recyclability.
When possible, we prioritise Belgian and European partners to limit the carbon footprint, ensure traceability and support a local ecosystem.
Every choice, from the bottle to the label, is considered. Because consistency does not stop at the formula.
For primary packaging, we work withDerco, a Belgian supplier specialised in glass bottles, to guarantee quality, durability, and recyclability.
The labels are produced byReynders, a Belgian company recognised for its expertise in printing and compliance with regulatory standards.
When possible, we prioritise Belgian and European partners to limit thecarbon footprint, ensure traceability and support a local ecosystem.
Every choice, from the bottle to the label, is considered. Because consistency does not stop at the formula.
Our network of local partners
The formulas are developed and produced in Belgium, in collaboration with Les Ateliers du Saupont, a laboratory specialised in cosmetics.
Orders are carefully prepared in Brussels and shipped via reliable logistics partners, with particular attention paid to waste reduction and optimisation of shipments.
Building Chouke also means building a local, transparent, and responsible ecosystem.
Let us bring Chouke to life together.
The adventure is just beginning and we need you. Our pre-sale campaign is officially launched! By supporting our project, you are financing our very first Belgian production and becoming a pioneer of cosmetics that finally listens to your body.
FAQ: About us
Our formulas are developed and manufactured in Belgium. The ingredients come from various selected European and international suppliers based on quality, safety, and performance criteria.
No. In accordance with European regulations, none of our products or their cosmetic ingredients have been tested on animals during their development. However, all our products undergo mandatory safety testing before they are placed on the market.
As a precaution, we recommend that pregnant or breastfeeding women seek the advice of their doctor or midwife before using a new cosmetic product. We are currently conducting additional assessments regarding this specific population.
Let's bring Chouke to life together.
The adventure is just beginning and we need you. Our pre-sale campaign is officially launched! By supporting our project, you are financing our very first Belgian production and becoming a pioneer of cosmetics that finally listens to your body.